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What is the Correct Definition of “Success”?
Do we really have the right definition of “success”, or is there a definition that is more accurate – and in the long run, will be more effective at driving world-class companies? Can profitability be...
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Are you afraid? You should be!
It is human nature to be afraid. Everyone is afraid from time to time. Fear is what drives us to create stronger companies, become more efficient employees, faster athletes, and better students. Don’t...
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Does anyone remember Comdex?
Trade shows and conferences are struggling across the board because the need to meet face-to-face is becoming less of an issue. Websites, webcasts, video conferencing and other virtual tools are...
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The Legendary, but Elusive “Elevator Speech”
In business, we often refer to and utilize, the elevator speech. The origins of the term are debatable. However, the definition is very simple. If you were on an elevator and someone asked you what you...
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How can you make yourself Indispensable?
I saw Seth Godin speak this past week. He was promoting his new book “Linchpin”. The basic premise behind the book is that there used to be two categories of teams in the workplace – management and...
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What is your Superpower?
Most of us were not born with x-ray vision or the ability to read market trends before they happen. However, all of us have excelled in our careers at some point. We did amazing things that were viewed...
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Over-Positioning – “It’s Both a Dessert Topping and a Floorwax!”
Developing product positioning and messaging can be extremely challenging. You are trying to satisfy a wide variety of groups. You are trying to communicate a number of different, and sometimes...
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Hardware vs. Software Marketing Strategies – Can They Co-Exist?
Each time I enter into a hardware vs. software discussion, I am reminded of a boss who put it into perspective for me. He said, “The difference between hardware and software is that eventually all...
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The Value of Delighting Your Customers
How many products (or services) do you purchase that truly delight you the way toys did when you were an 11-year old? Too many companies focus on the core product and forget about the other elements of...
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The Value of A Simple Red Light
Watching companies manage their product life cycles is often like watching a dog chase it's tail. Most company’s product strategies focus on outflanking the competition and forget to listen to the...
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